<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:image="http://www.google.com/schemas/sitemap-image/1.1">
  <url>
    <loc>https://expectedvalue.co.uk</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/blog</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>daily</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/tools</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/about</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/affiliate-disclosure</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/contact</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/privacy</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/blog/position-sizing-kelly-criterion</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/blog/sunk-cost-fallacy</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <image:image>
      <image:loc>/assets/5df1ee4f-c906-43dc-a9d0-c15a782662ce/b7241243-3990-4568-8f16-41c873adc8c7.jpg</image:loc>
      <image:title>Sunk Cost Fallacy: When to Quit and When to Persist</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/blog/base-rate-neglect</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <image:image>
      <image:loc>/assets/5df1ee4f-c906-43dc-a9d0-c15a782662ce/f3f3783c-eccb-4df0-8d2b-1b125056e462.jpg</image:loc>
      <image:title>Base Rate Neglect: Why Your Intuitions Are Wrong</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/blog/bayesian-thinking-everyday-decisions</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <image:image>
      <image:loc>/assets/5df1ee4f-c906-43dc-a9d0-c15a782662ce/3eca6aaf-3b2c-4ff8-b238-8f7f4b43023b.jpg</image:loc>
      <image:title>Bayesian Thinking for Everyday Decisions</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/blog/best-books-probabilistic-thinking-decision-making</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <image:image>
      <image:loc>/assets/5df1ee4f-c906-43dc-a9d0-c15a782662ce/603bdeec-f32a-46eb-997e-a57464626bd4.jpg</image:loc>
      <image:title>The 12 Best Books on Probabilistic Thinking and Decision-Making</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/blog/thinking-in-probabilities</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <image:image>
      <image:loc>/assets/5df1ee4f-c906-43dc-a9d0-c15a782662ce/aac313b6-c279-4cf9-b721-1d4cbff46dca.jpg</image:loc>
      <image:title>Thinking in Probabilities: Why Your Brain Is Bad at Risk</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/blog/kelly-criterion-optimal-bet-sizing</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <image:image>
      <image:loc>/assets/5df1ee4f-c906-43dc-a9d0-c15a782662ce/aaa1fb7b-6393-4909-ae75-889787b6585e.jpg</image:loc>
      <image:title>The Kelly Criterion: How to Size Your Bets Optimally</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/blog/expected-value-explained</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <image:image>
      <image:loc>/assets/5df1ee4f-c906-43dc-a9d0-c15a782662ce/e4f39de5-65d8-4367-9c5b-0922d33a7d83.jpg</image:loc>
      <image:title>Expected Value Explained: The Most Important Concept in Decision-Making</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/category/cognitive-biases</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/category/fundamentals</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/category/investing</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/category/strategy</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/category/tools-resources</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/tag/bankroll management</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.4</priority>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/tag/base rate fallacy</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.4</priority>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/tag/base rate neglect</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.4</priority>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/tag/bayesian thinking</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.4</priority>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/tag/behavioural economics</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.4</priority>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/tag/bet sizing</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.4</priority>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/tag/books</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.4</priority>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/tag/calibration</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.4</priority>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/tag/cognitive biases</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.4</priority>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/tag/decision making</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.4</priority>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/tag/decision-making</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.4</priority>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/tag/expected value</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.4</priority>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/tag/investing</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.4</priority>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/tag/kelly criterion</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.4</priority>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/tag/portfolio</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.4</priority>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/tag/position sizing</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.4</priority>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/tag/probability</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.4</priority>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/tag/psychology</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.4</priority>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/tag/rational thinking</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.4</priority>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/tag/reading list</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.4</priority>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/tag/resources</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.4</priority>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/tag/risk</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.4</priority>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/tag/risk management</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.4</priority>
  </url>
  <url>
    <loc>https://expectedvalue.co.uk/tag/sunk cost</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.4</priority>
  </url>
</urlset>