Last updated: 22 April 2026

Expected Value (“we”, “us”, “our”) operates the website expectedvalue.co.uk. This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our site.

Information We Collect

We collect minimal personal information. When you subscribe to our newsletter, we collect your email address. When you visit our site, we collect anonymous usage data through analytics tools.

Analytics

We use Google Analytics and Google Tag Manager to understand how visitors use our site. These tools collect anonymous data including pages visited, time on site, browser type, and referring URLs. This data is aggregated and cannot be used to identify individual visitors. Google Analytics uses cookies to distinguish unique users and sessions.

Cookies

Our site uses cookies for:

• Analytics cookies — Google Analytics uses cookies (_ga, _gid) to distinguish users and throttle request rates. These expire after 2 years and 24 hours respectively.
• Essential cookies — Required for basic site functionality such as remembering your cookie preferences.

You can control cookies through your browser settings. Disabling cookies will not affect the core reading experience on this site.

Your Rights Under GDPR

If you are a resident of the European Economic Area (EEA) or the United Kingdom, you have the following rights:

• Right of access — You can request a copy of any personal data we hold about you.
• Right to rectification — You can request correction of inaccurate personal data.
• Right to erasure — You can request deletion of your personal data.
• Right to restrict processing — You can request that we limit how we use your data.
• Right to data portability — You can request your data in a machine-readable format.
• Right to object — You can object to our processing of your personal data.

To exercise any of these rights, please contact us at [email protected].

Data Retention

Newsletter subscriber email addresses are retained until you unsubscribe. Analytics data is retained for 26 months as per Google Analytics default settings.

Third-Party Services

We use the following third-party services that may process your data:

• Google Analytics / Google Tag Manager — Website analytics (Google LLC, USA)
• Cloudflare — Website hosting and CDN (Cloudflare Inc, USA)

Each of these providers has their own privacy policy governing their use of your data.

Children’s Privacy

Our site is not directed at children under 16. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with an updated revision date.

Contact

If you have questions about this privacy policy or your personal data, contact us at [email protected].